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 Adobe Had It Coming: The Long, Slow Goodbye of Mobile Flash

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PostSubject: Adobe Had It Coming: The Long, Slow Goodbye of Mobile Flash   Adobe Had It Coming: The Long, Slow Goodbye of Mobile Flash Icon_minitimeThu Nov 10, 2011 5:19 am

It’s all over.

On Wednesday morning, Adobe delivered the eulogy for its multi-media wholesale jerseys Flash platform for mobile, stating the company would no longer invest resources in porting its once-indispensable cross-browser technology to smartphones and tablets.

It’s a startling admission of failure from a company that vehemently defended Flash and its mobile strategy in the face of Apple’s refusal to allow it on the iPhone and iPad. Adobe even took on Steve Jobs in a war of words over Flash’s viability as a mobile platform, all in the public domain.

But the writing was on the wall for Flash years ago, and Adobe knew it. With no Flash announcements to be heard at its Adobe Max conference earlier this year and with the company slowly beefing up its toolkit of Flash alternatives, Wednesday’s move is in step with Adobe’s broader strategy cheap mlb jerseys of migrating its loyal Flash developer base to a new era, one where mobile platforms reign supreme.

Gone are the days of new Android and BlackBerry devices bragging of Flash compatibility as a way to trump superiority over iOS devices. And gone are the days of seeing the web as a dominant platform for Flash code, with Adobe pushing packaging tools like AIR to convert Flash code to native Android, Windows Phone or iOS languages. And while the days of desktop Flash aren’t yet over, some see the death throes of mobile Flash as a harbinger of things to come for PCs.

Adobe did not respond to requests for comment.

The Glory Days
It wasn’t always like this for Flash. During the browser wars of the mid-to-late 90s, nfl jerseys cheap Netscape and Microsoft were battling for market share with their respective offerings, Navigator and Internet Explorer.

But the increased competition led to compatibility issues for web publishers across the browser options; in order to “out-do” one another, Netscape and Microsoft would build proprietary features into their browser software updates, “extending” the HTML standards which keep web sites running smoothly for end users. The result was inconsistency across browsers, screwing things up for web developers and end users alike.

Then came the end-all, be-all solution: Flash.

“Macromedia built this technology, and it took off,” said Al Hilwa, IDC research jerseys wholesale analyst, in an interview. “Through help of a plug-in, all of the sudden you could deliver great animation, video, whatever you wanted, wherever you wanted.”

As Flash became ubiquitous over the next decade, Adobe saw an opportunity. yotoforum Then known mostly as a “printer company,” according to Hilwa, Adobe acquired Flash in 2005, and leveraged the spread of the platform to further its own suite of developer-centered products.

“Flash was a means to an end to sell Adobe’s building tools,” said Hilwa. “The theory was, the more people have Flash, the more coders will develop using the company’s toolkits.”

The theory rang true. Flash spread across myriad hardware platforms, from desktops to TV set-top boxes. Adobe’s reach was seemingly limitless, and as the oughts progressed, the company envisioned the reach spreading to mobile devices, one of the fastest growing technology segments in the world.

Growing Up Too Fast
Though the platform became a massive success, according to some, Adobe’s explosive growth could have been its own undoing.

“Adobe wanted Flash everywhere,” said Carlos Icaza — a former Adobe employee who created Corona, a competing product, after leaving the company. “They had the perfect opportunity to work extremely well on iPhones and other mobile devices, but they wanted it across every device,” Icaza said. “It spread them far too thin.”

At the same time, Icaza says that Adobe wasn’t worried about the iPhone when Apple debuted the high-end device in 2007. Along with most others naysayers at Apple’s initial device release, Adobe thought the iPhone would fit into a niche product category, an expensive, touch-based toy for consumers with deep pockets. Instead of focusing on smartphones, Icaza says, Adobe looked to getting Flash installed on phones at the other end of the market: cheap feature phones.

Of course, Adobe’s Apple prediction turned out not to be true; the iPhone cheap jerseys is one of the best-selling smartphones in the world and now defines the category. Apple sold over 4 million iPhone 4S devices in three days over its opening weekend, the most successful iPhone product launch in the company’s history. Apple’s iPad makes up 97.2 percent of tablet browsing worldwide, and iOS makes up 61.5 percent of mobile web browsing total.
After seeing the runaway success of the iPhone, Adobe tried to angle its way in with Apple, aiming to bring a stable mobile version of Flash to the company’s iOS-powered devices.
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